When it comes to choosing a WordPress theme for your small business, you may be tempted to go for the free options more often than not. Well, there are plenty of free themes out there so why go for the premium theme? Most of the time, you may be wondering why you should pay for a premium theme with all the free options that are available out there. Well, there is a huge difference between the free themes and the premium ones and this is not just about the looks alone. There is more to a WordPress theme than just the looks and customization options.
For one, premium WordPress themes look way more professional than their free counterparts. You also get the choice and freedom to customize the look and feel of the theme in order to bring out your brand more clearly and create a unique experience for the users. This is very simple to do when you are making use of premium themes as it comes with these options with the package. However, modifying a free theme to suit your brand and the look and feel of your company can cost you more than the cost of a theme since you will have to change a lot of things around and the theme may end up broken and unusable if the modification is not done properly.
Since a free theme is well, free, the creators of the theme tend to make and release it in a fire and forget fashion. This means that once they have released a theme to the world, they don’t put in so much effort into maintaining and updating the theme in order to adapt to a rapidly changing internet. A premium theme on the other hand, comes with a ton of support which is available round the clock. This way you are assured of getting help in case you are stuck. You also get to enjoy some very useful tips and tricks for customizing the themes to your heart’s content. This is all from the creators of the theme themselves who are always there to assist you get the most out of the theme. There are support forums out there on the internet where you can get in touch with the people who made the theme and ask them questions related to the theme. This comes in useful when you are looking to do something new with the theme but you don’t know how to go about it.
For instance, you may want to embed a video or a slideshow in your business site but you don’t know how to go about it. If you were using a free theme, you may remain stuck at this point for very long before getting help. However, with a premium theme, you get instant support to get your site up and running in no time. With all this support, you will be able to complete the site much faster and get it online in no time at all. Taking advantage of the support that comes with a premium theme helps you speed up your development time and tinker with the site with no fear of breaking something with nowhere to turn to.
Security updates also tend to be pushed out more regularly for premium themes as compared to free themes. With a premium theme, you are assured your site is secure at all times since security patches and updates are rolled out on a regular basis. Free themes, on the other hand, do not get as much attention from their creators and you can be left unsecured which can have a lot of negative consequences for your site.
You can also think of it in this way, a premium WordPress theme is an investment in your business with the ability to grow and change with your business. Investing your money into a modern business WordPress theme can mean the difference between a successful with great user experience and a broken and insecure site. Since you rely on your site to bring you the customer and grow your business, you need to invest in it just like any other asset that you make use of in your business. Invest in a premium WordPress theme today and forget about broken sites forever.